A place where diversity equals community

 

photo courtesy of Brand Mill

Subject: Multicultural Marketing 

Chat Hashtag: #FierceChat

Date: Tuesday Oct 18, 2011

Time: 5 pm – 6 pm PT

This week we have special guest Mike Street, Senior Digital Strategist, who is co-hosting this evenings chat where we will discuss Multicultural Marketing: What is it and what strategy is required in order to be successful using it.

Multicultural marketing, uses a tailored approach to incorporate specific cultural attributes into traditional marketing strategies. It is critical to display awareness and sensitivity to the myriad of cultural preferences, such as a particular group’s preferred types of food, music, dress and even slang.

Agenda

  • Introduce Mike Street/ Career Accomplishments
  • Define Multicultural Marketing
  • What are the advantages
  • Multicultural Marketing Strategies
  • Do you know what your ethnic population base in your core market/s?
  • Do you know how your ethnic sales mix breaks down?
  • Is your management team ethnically balanced?
  • Do you have ethnic marketing practices? Hiring practices?
  • Do you know how to manage cultural differences?
  • Who does it well and why
  • Tips for successful implementation
  • Urban Marketing – subset of Multicultural Marketing?
  • When to use Urban Marketing Strategies
Link to Mike Street
Based in NYC, Mike is a Lover of bourbon, Social Media Strategist and Superstar Blogger. Consider hiring Mike for your next social media campaign.
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Comments on: "Agenda – Multicultural Marketing" (1)

  1. This will be a great topic! Can’t wait 🙂

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